Revenue-driven marketing leadership for brands ready to scale.
I partner with founders and marketing leaders to build and run a marketing engine that increases revenue, protects your time, and makes growth predictable.
Email Marketing Management.
Paid & Organic Social Content.
Conversion-focused Brand Strategy.
Email Marketing Management. Paid & Organic Social Content. Conversion-focused Brand Strategy.
Certified in the platforms that drive your revenue!
Clients typically see 40–55% higher open rates, 4–6% more clicks, and up to 2× engagement in the first 90 days of working together.
How We Work Together
A clear process that respects your time and gets your marketing performing faster. Here’s how we’ll take your vision from idea to consistent results.
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Select the level of support that matches your growth goals and current team. If you are unsure, reach out and I will recommend the best fit.
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We align on your priorities, audience, offers, and timelines so every campaign ties back to revenue and key business objectives. Fill out this form here, include your ideal start date, and I’ll make sure everything is set for a seamless kickoff.
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I set up or optimize your email, content, and campaign systems, integrate with your existing tools, and establish clear reporting.
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I run the day-to-day marketing, monitor performance, and bring you concise executive-level updates so you can make fast decisions.
Not sure which partnership is right for you?
Book a quick strategy call and we’ll map out the best path based on your goals and team.
Who I Serve
For founders who are done doing it all.
You are not new to this. You already have offers that sell, clients who trust you, and a reputation you care about.
What you do not have is the bandwidth to run a high-performing marketing engine on top of everything else.
Industries & Brands I’ve Helped Scale With Strategy + Execution
Jewelry, Luxury, and Fashion Brands
Beauty, Skincare, and Wellness
Real Estate and Development
Healthcare and Medical Aesthetics
Financial and Professional Services
E-Commerce and Lifestyle Brands
Marketing Agencies and Consultants
Hospitality and Experience-Based Businesses
Online Educators and Creators
& More
We’ll Work Well Together If You…
Want to scale without hiring a large in-house marketing team
Are ready to delegate to a strategic partner who can own the plan and the execution
Care about clarity, reporting, and accountability as much as creativity
Want marketing that feels custom to your brand, not copy-paste templates
Appreciate someone who surfaces problems and solutions before you ask
If that sounds like you, we’ll make a great team!
Why My Clients Rebook
When marketing is handled, founders and teams stay focused on the work only they can do. Here is what that looks like in practice:
Ways to Work With Me
A Package for Every Stage of Business
Growth Partner
Starting at: $4,000 per month
Best for:
Founder-led brands that need someone to own day-to-day marketing so leadership can stay focused on operations, delivery, and vision.
What is included:
Monthly marketing strategy and 30-day content and campaign plan
• Email marketing management for key campaigns and newsletters
• Social content strategy and creation for one primary platform
• Performance check-ins and light optimization each month
You will walk away with:
• Consistent visibility with your ideal audience
• Clean, on-brand marketing that does not depend on you
• More time back for clients, team, and CEO-level decisions
Expansion Partner
Starting at: $6,000 per month
Best for:
Businesses in active growth mode that want to scale campaigns, improve systems, and add new channels without losing control of performance.
What is included:
Full-funnel planning for launches, promos, and evergreen offers
• Management of multiple channels or additional email flows
• Deeper reporting with recommendations you can act on quickly
• Coordination with your designer, dev, sales or internal marketing team
You will walk away with:
A marketing engine that not only runs, but actively supports your next revenue level
• Clear visibility into what is working and what is not
• Systems that your team can continue to use long term
Fractional Marketing Director
Starting at: $10,000 per month
Best for:
Established brands that want strategic marketing leadership without hiring a full-time director.
What is included:
• Quarterly marketing roadmap aligned with company and revenue goals
• Oversight of content, email, and paid campaigns across channels
• Management or guidance of internal and external marketing partners
• Executive-level reporting and regular strategy sessions with leadership
You will walk away with:
A trusted leader steering your marketing strategy and execution
• Alignment between marketing activity and business-level KPIs
• A team that knows what to focus on each quarter for growth
Ready to move forward? Let’s build the marketing system that supports your next revenue jump.
Clients Featured In:
Email Marketing Management.
Paid & Organic Social Content.
Conversion-focused Brand Strategy.
Email Marketing Management. Paid & Organic Social Content. Conversion-focused Brand Strategy.
BY THE NUMBERS
Designed and optimized campaigns for global brands, startups, and creatives with measurable results like:
42% boost in qualified leads within the first 90 days
$15K+ in email-attributed revenue for a single luxury campaign
2x higher social engagement after brand and ad strategy overhaul
(Wild, right?)
Steve S. - Seto Health Group
“I hired Kelsey for one project, and I ended up
keeping her on for everything. She’s fast, creative, and genuinely strategic. Rare combo.”
Brenda M. - The Links, Inc. (WPB)
“She brought a clear creative vision to our campaign materials and delivered high-quality social, and email content.
Lawerence Y. - LNY Wig Boutique
“I felt confident handing off our content to Kelsey. She understood our voice and audience, and the final results were always on point.”
Joseph C. - Gratitude Garden Farm
“The Meta ads were a game-changer. Our
product pages and customers are actually converting.”
Smoothie-fueled visionary // Beauty & real estate enthusiast // Overthinker turned optimizer // Certified “make it look easy” girl
Hi, I’m Kelsey Means, your behind the scenes marketing partner!
My marketing story started long before I ever called it a business. I was the friend everyone went to for captions, emails, or “just a quick post idea.” Then family started asking for help, which turned into referrals, which somehow turned into me building full-on campaigns for people I’d never met. Somewhere in that mix of chaos and Canva links, I realized this wasn’t just something I was good at, it was my calling.
Holistic, not piecemeal
I look at your marketing ecosystem as a whole so that your emails, ads, content, and website are all working toward the same goals.
Done with you insight, done for you execution
You make the big decisions. I handle the strategy, plan, and implementation.
Calm, clear, and organized
Clients stay because they feel taken care of. You will know what is happening, what is working, and what is next.
My Approach
Frequently Asked Questions
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Most clients begin within 2–4 weeks of signing. This gives us time for onboarding, discovery, and setting up your systems for success.
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Yes. Many clients bring me in to lead or coordinate existing in-house teams, designers, or agencies so everyone is rowing in the same direction.
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Results depend on your starting point, but clients commonly see higher open and click rates, more qualified leads, and clearer visibility into ROI within the first 90 days.
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Most retainers have a 3-month minimum so we can implement, optimize, and measure properly. Project-based work can be scoped separately.